top of page


"Together, we make up a different kind of company."

We do well by doing what is right.

Life has taken us on many journeys, and through it all we have gained priceless knowledge in many different areas. We used to know a little bit about a lot of things, but throughout the years since we have fine-tuned our expertise on a few select areas of interest. Our team at the Marketplace Insurance Agency & ElderCare Associates, Inc. has gained tremendous experience through our involvement in managing every aspect of our brokerage; Bringing the organization to achieve the highest recognition and accolades as the top-producing independent agency in our industry in the nation. Join us and see the savings!

Our Beginnings

We offer homegrown service, expanding to meet the insurance needs of our clients in many states.

The Marketplace Insurance Agency is a nationwide insurance brokerage, founded as ElderCare Associates in 1979 in the Shenandoah Valley of Virginia. Our headquarters is nestled in our hometown of Harrisonburg, VA. We have professional licensed insurance agents available in 17 states. 

In addition, we have partners nationwide and assist people in finding solutions in all 50 states.

We make sure everything we do reveals our true commitment to our clients and to delivering the highest quality service in the industry. We work diligently with our clients, their families, businesses large & small, and communities to serve your needs individually and responsibly.

We help with solutions for your unique needs. We believe that we thrive in the insurance industry because we are passionate about helping clients get the right coverage. With almost four decades of successful service, we’ve earned a deep knowledge of the insurance industry that we pass on to our clients. Our agents spend time talking about your plan with you, answering questions and reviewing options. With the online marketplace we have the capacity to share our expertise nationwide. We have worked hard and invested tremendously to enhance our technology so our agents are available for our clients day & night, 7 days a week. 

From our beginnings as a small downtown office in the Friendly City of Harrisonburg, Virginia over forty years ago, we bring solutions for every life that we touch and do the right thing to protect the people we care for.


"The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well."


-Ralph Waldo Emerson (1803-1882) Philosopher, Poet, Author, Essayist

Our Beginnings

Our Mission & Corporate Responsibility


Together, we make up a different kind of company. We do well by doing what is right. We are dedicated to protecting those we serve from fraud, unethical practices, and abuse. This commitment is the foundation of our daily operations.  We provide clear and transparent solutions to help those we serve understand their Medigap and Healthcare Insurance options without confusion. We help our clients know exactly how a company’s plans or services actually fit into their lifestyle personally…after all, selecting your insurance is not the same as selecting a Hotel Room online. We do what’s right all the time, every time.”


Corporate Responsibility

We maintain a robust compliance and ethics program consistent with guidance from the U.S. Department of Health and Human Services as well as local & state agencies and legislators. Our program seeks to prevent, detect, and resolve violations of law.


Oversight of this program is routinely evaluated and updated.


We work closely with governing entities and community organizations to stop unethical practice, fraud, waste & abuse, fraud, waste & abuse, and identify predators across the healthcare industries.


We hold ourselves accountable for responding promptly and appropriately to all reports of violations.


Our compliance and ethics program is an integral part of Our Mission and our commitment to the people and communities we serve.

See Our

Trusted Partners!

Connect with us personally.

bottom of page